这是一套牛奶包装设计,升级前后的最大差距,就是升级之后,包装更系统,特别是logo的升级,通过牛的符号体现,能够迅速的强调产品的品类,消费者购买产品的时候,往往是通过品类进行思考,品牌进行选择购买,而品牌终其一生应该做的,就是去代表某一个品类,或者品类的特性。这款包装的新设计,是非常利于产品的销售的。
Design:Mamastudio
Art Director: Michał Pawlik
Designer: Maciej Bączkowski
Illustration: Maciej Polak
Photographer: Paweł Marcinkowski
Type: Produced, Commercial Work
Client:Biedronka / Jerónimo Martins Poland
Location: Poland
Packaging Contents: Milk, butter, yoghurt, buttermilk, sour cream
Packaging Substrate / Materials: Bottle, Plastic, Cardboard, Paper Aluminium
Printing Process: Flexography, Screen printing, Foil stamping